this year the Spring Festival, comedy actor Huang Hong has a line of dialogue: "in the past called does, now called creative", won the audience's sympathy.Therefore, the so-called creative has caused antipathy.
In recent years, the jewelry industry in the advertising marketing planning has been made great progress, there are some high level case.Such as Panyu's "diamond light shine together Hope?" jewelry public welfare activities, not only directly from the economic for the project hope has contributed to, but also to reduce the contradiction between social classes, improve the jewelry industry overall image, but also enhances the "Panyu jewelry" this brand visibility and reputation.
For example, "Chao Hongji cup jewelry design competition" Wholesale Earring, in the promotion of China's jewelry design level promotion at the same time, also make Chao Hongji's brand image to win support among the people, become city fashion focus.
And "in the CBA championship ring", is also a good plan.But creative, clever case will be too numerous to enumerate.Some enterprises in the market under pressure, to try to play in, small clever one-upmanship, the minimal business ethics in the lurch.
Dalian have a jewelry store, the store settings in couple suite, also have a condom, do not know how to put these things creative personnel is linked with jewelry?Have a jewelry store goes to the other extreme, just in time for Valentine's day to launch a programme to buy Jewelry: marriage certificate, do not have a marriage certificate will not be sold.
Hypocritical to disgusting, so shallow as a promotional gimmick, had the media commentary: "the jeweler to one has the power of reversing the general mood of society", rise to social responsibility, let a person cannot doubt that the author's intention.
And it is the "responsibility" of the enterprise, have recently been exposure to create false news hypes.The show also cannot break away from too far, or old people do not believe that.Compared with the above two, Jiangnan a jewelry brand a lot smarter.
Recently, the brand is the headquarters of the city of N, than the mass media uninterrupted on the jewelry industry reports, the title is very cleverly made, seems to be a serious industry analysis.Such as: foreign brand jewelry start upgrade battle, deformity marketing break jewelry chain, etc.
.But a careful reading to discover, originally is a boost oneself soft.Keep on repeating at great length, unprincipled blow one's own horn, any exaggeration, is cleverness may overreach itself.The author now read books or newspapers, see the article has the brand name will no longer be read, who they know is it right? "Huyou" in the reader?According to another report, while the first floor and the first floor mahogany sandalwood in succession recently posted a "ChineseOnly" (people purchase) label, announced that the yellow rosewood, red sandalwood furniture sales to aliens.
The businessman says, basis law of yellow rosewood artifacts, such as four kinds of wood furniture regardless of age, are not allowed to export.Although the country is related to the ban, but are not allowed to export and aliens sales is two concepts completely, now many foreigners living in China, life, they can buy their own consumption.
The business of this practice is only a promotional gimmicks, and had violated the legitimate rights of consumers.Good idea, is in the overall grasp on the basis of the bring forth the new through the old, a surprise move, is the great wisdom.
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