2013年2月27日星期三

City jewelers, from pure sell jewelry to independent innovation

The pursuit of fashion, personality Liu now talks about the thing also brandish not to those awkward expression."A time to attend a friend's party, I spend lots of money to buy a diamond pendant, with a view to seize person eyeball.

Who knows, he and a female guests wear a diamond pendant as like as two peas.At that time I want instant world disappear."The Zhuangshan embarrassment, it will happen "hit the jewelry" awkward, fashion people unavoidable plaint: why now nice-looking ring and pendant style so little?"Hit the jewelry" a thing for it.

A reporter from the Zhejiang province gem association to understand, the World Gold Council, DTC and other professional body jewelry every few years will launch a variety of popular wedding rings and pendants, then Hangzhou is a cooperative relationship with several jewelry line to invest a large sum of money to buy the diamond ring operating rights.

Because these styles is facing the whole world design, generally only the diamond mass mosaic method, so the style is relatively popular and common, this has resulted in many consumers often on the road to see people with the same style and his pendant.

Cooperation and innovation simultaneously in early 2003, the city of several jewellery discovered this problem, then fumbled to seek new development.In recent years they are thrown out of "cooperation and innovation pay equal attention to" new approach.

"The innovation is our established and gradually improved jewelry design team, does not depend entirely on the purchase of jewelry styles from association."Shanghai Laofengxiang jewelry (Hangzhou) gold city manager Pan Yong said excitedly, "like this year we are pushing the main moon diamond series is developed, it will be full of love magic, vivid, Hangzhou.

It is understood, such as old has its own design team of jewelry line in Hangzhou has been in a few.Their teams are generally in the about a hundred.Design of integrated regional culture in fact, reporters at the Shanghai old shop (Hangzhou), Yue jewelry, colorful Yunnan flagship store in Hangzhou and several jewelry stores found in interviews, like independent innovation of jewelry design has gradually surfaced, and got many light consumers.

It is understood, Yue jewelry there is a number of their own design team, including traditional such as jade design base in Shaoxing, by a group of well-known master of Arts and crafts; in Shenzhen has arranged diamond designer, are some of the few years in design circles out star.

At the beginning of this year, the design team will produce a perfect answer: independent innovation design "grass ring".The reporter sees, this several "grass ring" shape is very new, is the use of childhood with straw into ring shape, streamlined design, has the characteristics of the southern.

Yue jewelry marketing department manager Zhou introduction, in addition to a number of "grass ring", also supporting a number of grass ring, is the ring necklace strung, simple and elegant, won a lot of lovers.

It is reported, the first batch of goods have been sold out, closely followed by the second batch of goods have arrived in Hangzhou.Independent innovation emphasizes "the biggest selling point" as everyone knows, the commodity can reach the best interests of the important point is that there is the biggest selling point.

Of course, these have been completely digested businessmen.Not long ago, the old design of a group of "Moonlight diamond" grand listing will make full use of the "biggest selling point" this one view.Shanghai Laofengxiang jewelry (Hangzhou) the relevant responsible person said, "the diamond" is divided into pendants and wedding ring, all from their own designers personally tailored for women in Hangzhou.

The gem's biggest selling point is the high color grade, more than ordinary marketing diamond to be white and shining, particularly suitable for high-end women."Before we just style more, now they will pay more attention to product connotation, requirement with emotional content support, requires a unique female temperament.

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